Sep 06 2010
Click To Call At Its Finest – The Communications Question
We’re all aware that there is no simple solution to the communication puzzle. Customers remain the foundation block of any successful business. Small or large, big or little, businesses are more than ever relying on new mediums such as Click to Call, to interact with their customers in an easy and economical way.
Simply put – excelling in communications is no easy task. The advantages of any streamlined communications system works both ways. The problem is, finding a streamlined system in the first instance. Using the regular telephone system to make calls has always been convenient. However, the advent of toll free numbers, gives potential customers the freedom to call, without cost. This is perhaps the biggest are in which using a Click to Call system, is advantageous. The customer is given the ease, convenience and zero cost of contact; which is always beneficial. For a business, it is a matter of availability, and of feasibility. Whether to adopt or not, is the general question.
Let me illustrate the need for a Marketing General Contractor using a situation I ran into a bit over a year ago. I was approached by a medium-sized national sales organization that had grown to around 75 employees in 10 offices throughout the US. The President of the organization had determined that it was time to “turn on the lead generation hose” with the help of the company’s first national marketing campaign. With 90% of the company’s employees in sales roles, the President had to look outside for help in building the marketing campaign. Here’s how she attacked the situation:
· Hired a branding firm to help redesign the company logo and printed collateral.
· Hired a web design and development firm to help redesign the company website.
· Hired an SEO consultant to handle the optimization of the new website.
· Hired a PPC firm to launch local search marketing campaigns for each office.
· Hired a public relations firm to tell the company growth story to the media.
· Hired an email marketing vendor to create and deliver a monthly email newsletter.
· Hired a copywriter to create and write posts for the new company blog.
· Hired a consultant to place print advertising in selected local markets.
On the surface, that looks fine, right? After all, it’s become pretty commonplace for companies to hire different specialists for different roles.
The President called me after dealing with these vendors, agencies and consultants for 3 months, and here were some of the complaints:
· I can’t get these agencies and vendors to communicate with each other on a regular basis.
· All the creative looks different – the site doesn’t look like the collateral, the collateral doesn’t look like the blog, the blog doesn’t look like the print advertising.
· I don’t have time for all the conference calls, reviews, and approvals.
· Everyone is asking for a larger share of the budget.
· I don’t understand the fee structures – the PPC firm wants to charge on percentage of spend, the SEO guy wants to charge hourly, and the email marketing vendors charges one rate for creative, another rate for delivery, and yet another rate for reporting.
I listened for a while, and then asked a very simple question: Who built the plan and who is managing the execution of that plan?
She didn’t hesitate at all. She built the plan, and was relying on the marketing coordinator she hired 3 months ago to help pull it all together. She figured these outside agencies and consultants would help build and execute the plan as well.
The focus of the button call system, is essentially, to add value to this already established process. The ease of communication in the telecommunications field is the foundation of all business. Indeed, for a business to thrive, it needs customer contact. This is where the click to call system makes a difference. For those who have little knowledge on exactly what click to call is, it is essentially a business tool, that allows customers to contact any business using the internet feature, at the click of a button – and for free. Whats more, is that the call uses the telephone network. As opposed to the standard telephone call, click to call has an unlimited range, and following on from that, allows businesses to globally connect
Providing businesses with the technology to allow customers to contact them for free, using any telephone or mobile, anywhere in the world, is not impossible. It is in fact a reality. There are many click to call providers out there, some better than others. They all essentially offer the same features, however, the one point that distinguishes a good provider, from an average provider, is the quality and service that they present to potential clients.
In that sense, its sensible for any consumer to choose carefully, based on the merit of the business, not the glamor
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